The Official Story--Northside Dance Theater

So I'm sure that you've been wondering exactly who Northside Dance Theater is and what we do? Well here's the official business-like answer as described in our official business plan. This is the way that the banks and non-creative people like to see it. Stay tuned for more casual and truthful insights on why we're doing what we're doing. I promise that it'll be lighter reading with a hint (or smathering) of sarcasm and irony.

Happy Reading!

Northside Dance Theater Inc. was created on 04/02/2010 by Amy Russell and Jennifer Gage. Amy and Jennifer have been teaching, choreographing, producing and dancing in Chicago and throughout the US for the past 20 years.

The company is dedicated to providing the dance/theater community a warm, comfortable,
well managed place to rehearse. In addition we will be offering dance classes in the areas of ballet, jazz, hip-hop and modern for students of all ages and levels of dance. Our goal is to provide a warm and friendly environment for learning, performing and enjoying dance.

A major issue in the Chicago dance community is the lack of adequate rehearsal and teaching spaces. The majority of the existing spaces are in inconvenient locations, in disrepair and/or are poorly managed. Chicago supports a large group of dance companies that are looking for a well managed convenient place to rehearse and . In addition, the Chicago area supports a diverse community with a dedication toward the arts. There is growing population of kids in this community looking for a place to express themselves through dance.

The following are goals and objectives of Northside Dance Theater:

Provide a spacious, well run and convenient location for dance/theater companies to rehearse.

Provide additional services to dance/theater companies not commonly provided by other studios such as marketing assistance and business mentoring.

Provide dance training in the areas of ballet, jazz, hip-hop and modern for students at all levels, from beginners to advanced.

Create a studio with a warm, supportive atmosphere, which is based on satisfying its customers.

Provide continual training, benefits and incentives for staff to encourage a long-term commitment of employees.

To substantially increase profitability each year by getting more customers thru strong marketing.